Public Mental Health Marketing Developing a Consumer Attitude by Donald R. Self

Cover of: Public Mental Health Marketing | Donald R. Self

Published by Haworth Press .

Written in English

Read online


  • Psychiatry,
  • Sales & marketing,
  • Mental Health And Hygiene,
  • Business & Economics,
  • Business / Economics / Finance,
  • United States,
  • Business/Economics,
  • USA,
  • Mental Illness,
  • Marketing - General,
  • Consumer Behavior - General,
  • Marketing,
  • Mental health promotion,
  • Mental health services

Book details

The Physical Object
Number of Pages208
ID Numbers
Open LibraryOL8614667M
ISBN 101560241896
ISBN 109781560241898

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Self. Public Mental Health equips a new generation of public health students, researchers and practitioners with the most innovative social.

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The book covers the principles of marketing as they relate to mental health professionals; the use of fear in public service announcements; building a marketing environment in community mental health settings; changes in the marketing of mental health Author: Donald Self.

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